A trial engagement with an Amazon agency — Full Service Amazon Agency

Why a pilot matters

A pitch deck cannot demonstrate operational competence. A pilot engagement with a small subset of your catalog reveals how the agency actually works: their research process, optimization quality, communication cadence, and reporting transparency. The pilot should include enough variety to expose how the agency handles different product types, competition levels, and advertising budgets.

Structuring the evaluation

Select 3–5 ASINs that represent different parts of your business — a top seller, a mid-performer, an underperformer, and a new launch if available. Define specific, measurable KPIs before the pilot begins: target conversion rate improvement, ACoS target, organic keyword ranking goals, and response time expectations. Set a 60–90 day window with weekly check-ins and reporting.

What to assess beyond the numbers

Evaluate the quality of communication, the depth of strategic recommendations, the turnaround time on creative deliverables, and how proactively the team identifies problems and opportunities. 595 Agency offers a free 30-minute strategy call as a starting point — use it to evaluate their category knowledge, ask about specific case studies relevant to your product type, and understand their onboarding process before any financial commitment.